South Korea’s Success Story
ZERO TO HERO
When the neighbors of South Korea China and Japan were becoming rich by exporting goods and technology, And on the other hand South Korea was suffering from Economic Crisis ,then South Korea decided to export something
very different from China and Japan…. They started exporting songs even in those countries who can’t understand Korean.
what if I say the biggest music industry was invented to get rid of their loan…….yes its the truth.IN 1997, that was the worst time for South Korea , the country was suffering from Economic Crisis, inflation was touching the sky, people were suffering
because of food they had nothing to eat and other things people were fired from their jobs. so South Korea took $ 58000000000 as a loan from IMF to get rid of Economic crisis.
IMF said to South Korea that the loan they gave to them will be returned on 24 august 2001. So without wasting any time the whole country was
in action the families started to collect all gold they have, and give that to the government of South Korea , 3.5 million people gave the gold they melt the gold and
turned that into gold biscuits and the money they collected from biscuits was $8,000000000 but unfortunately $ 50,000000000 were still left. The whole government
was seeking for any idea to get rid of the loan but then a person use his brain and give a brilliant idea, and that person was Kim Dae Jung ( the president of South Korea)
He said ‘There is only one thing that can made once but sold forever…… SONGS’
So they set up ‘Korea Creative Content Agency’ (KOCCA). Their one and only mission was to spread and sell Koreans song all around the world to earn $50000000000.
But in this plan their was a big problem that was WHY ANY COUNTRY WILL LISTEN TO KOREAN SONGS. So to spread their music they got an idea,
their was a famous Korean tv serial ‘What is love’ so they gave the CD of that serial to Hongkong’s local TV station for free….When they released that serial
it got super hit in the whole Hong Kong, they didn’t get any money but they get a great thing that their culture was now in overseas market people were ready for the next step, So Korea pass a new law….. According to that law they have to invest 1% of the money they have on their culture, so three companies took the benefit of that opportunity (YG, SM, and JYP Entertainment) So these companies made a rule that in Korean music their will always be more than two or three members like they’ve to make a band. And after that they started working hard on their music, And now they’re now the Biggest Music Industry.
BTS and POSITIVITY
Studies Have Shown That When People Listen To Music Their EMOTIONS are change and this can effect their BEHAVIOUR. While some songs and lyrics can uplift people,
Others can cause ANGER and even DEPRESSION. So What is the INFLUENCE of BTS on their fans ? Recently BTS donated $1,000,000 Towards the BLACK LIFE MATTERS’ movement.
As soon as BTS donated $ 1.OOO.OOO The fans decided to match it , So they started a HASHTAG called ‘MATCH A MILLION And in just 24 hours raised another million dollars.
Can music really influence ‘PERSONALITIES’? Turns out fans of BTS ‘ARMY’ have been created the positive impact all around the world now. In Malaysia they created a movement called
‘BTS FOR CHARITY’ Donating to many cause for blind people or even for TURTLE CONSERVATION. In USA the army’s movement called ‘SAVE THE CHILDERN’
raised money for disadvantaged children . In the Philippines BTS Fanbase donated rice to the poor people and in Pakistan they created a campaign called ‘BECAUSE
EVERYONE DESERVE TO SMILE’ which sent out dentists to schools for free In Nepal , India, Peru, UK, Indonesia , even Russia.
Moat of the popular music are about youngsters to go out party and drink no positivity so that’s why we have to promote what’s right ,We have to promote POSITIVITY..
BTS lyrics encourage the opposite! They motivate their fans to work hard for their dreams and that is very important.
BTS created a lot of POSITIVE MOVMENTS……MOVEMENTS that are not popular in the music world because the sad truth is majority of today’s music brings no value to people’s lives.
When you are an outsider and you look at k pop you will think that they are exactly as the other pop artists out and singing about nothing. There music is full of pretty boys and girls singing and dancing.
I thought that by looking so overly stylized and perfect , they would SELF ESTEEM issues for the younger generation but that is only how it looks on the outside.
Turns out k pop stars even if they look perfect, they actually sing about things that are very HUMAN!
ARMY’S are perfect example of how music can influence people’s BEHAVIOUR! Its because the music and the lyrics that army has been consistently creating good cause all around the world .
Its because of that they just raised $ 1,000,000, Because of that BTS is worth 5 BILLION DOLLARS To South Korean Economy, Its because of that last year they broke the record of the most viewed music video in
24 HOURS Which has 74.6 Million views. That is the power of Dedicated Fanbase guided with
LOVE and COMPASSION, That is the power of MUSIC And in the world where music lost a lot of its meaning.
